Posts by Brendan Kenalty

“People buy from people they like”, is a fundamental truth in business. As humans we’ve arrived at an interesting point in the evolution of digital customer experiences. The rise of sophisticated e-commerce has addicted us to the speed & efficiency of a terrific digital transaction, but people have realized something is missing from that pure…

Email is the most popular, flexible and mature method of digital communication. Email is a core part of digital marketing activities in most Wealth Management businesses, so Apple’s recent changes to how emails are read and tracked is causing some concerns in marketing circles. In this post we’ll explain how the changes Apple made to…