ReachStack Privacy Policy Effective as of January 28, 2020

ReachStack is wholly owned subsidiary of itracMEDIA. itracMedia Inc. has created this privacy statement (“Statement”) in order to demonstrate our commitment to customer privacy. Privacy on the websites affiliated with itracMEDIA Inc. (the “Site”) is of great importance to us. Because we gather important information from visitors and customers, we have established this Statement as a means to communicate our information gathering and dissemination practices. We reserve the right to change this Statement and will provide notification of the change at least thirty (30) business days prior to the change taking effect.

ItracMEDIA data management procedures and technology as well as unsubscribe policy and block list technology is designed to comply with CAN SPAM and PIPEDA information privacy laws and regulations where applicable.

Collected Information:

Customers of the Service will be using the Site to host data and information (“Data”).This “Data” includes confidential data such as client and prospect lists, and employee data provided to iTrac Media under the strictest expectation of confidentiality. ItracMEDIA Inc. will not review, share, distribute, print, or reference any such Data except as may be required by law. ItracMEDIA Inc. will not provide information to companies the Customer has not authorized, and ItracMEDIA Inc. will not permit the companies that get such information to sell and redistribute it under any circumstances without Customer’s prior consent. Individual records may at times be viewed or accessed only for the purpose of resolving a problem, support issue, or suspected violation of the Master Subscription Agreement, or as may be required by law. Of course, customers are responsible for maintaining the confidentiality and security of their user registration and password.

The iTrac system may be configured to gather information such as what kind of browser a visitor is on, what operating system they are using, their IP address, and for example, which pages they have viewed on a site. Note that information is only gathered while the visitor is on the website in question — in this case, or an affiliated client or partner website. iTracMedia monitors how a visitor arrives at the website, but cannot and will not gather information about other sites the visitor has been on, un-affiliated with itracMedia.

When you access and interact with one of our websites or client or partner websites, we may collect certain information often referred to as “clickstream data.” Such data may include the type of Internet browser and operating system you are using, the pages and information you accessed on our site, the total time spent on our site, and the domain name of the website from which you linked to our site. Also, where you have previously identified yourself in the registration process as affiliated with a particular business or organization, we may record the fact that a representative of your business or organization visited the site, along with other clickstream data concerning that visit. At times, iTracMedia may ask for more specific contact information to be entered as a means of registration before accessing a certain part of the site. iTracMedia uses this information to understand its visitors and, with permission, to provide visitors with updates on the company and its products. A visitor may always option to not enter any information about them selves.


ItracMEDIA Inc. uses session cookies containing encrypted information to allow the system to uniquely identify you while you are logged in. This information allows ItracMEDIA Inc. to process your online transactions and requests. Session cookies help us make sure you are who you say you are after you’ve logged in and are required in order to use the ItracMEDIA Inc. application. ItracMEDIA Inc. uses persistent cookies, that only ItracMEDIA Inc. can read and use, to identify the fact that you are an ItracMEDIA Inc. customer or prior ItracMEDIA Inc. Website visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies. Users who disable their Web browsers’ ability to accept cookies will be able to browse our Website but will not be able to successfully use our service.

When you browse the itracMEDIA website, you are able to do so anonymously. Generally, we don’t collect personal information when you browse — not even your email address. Your browser, however, does automatically tell us the type of computer and operating system you are using. Like many websites, the itracMEDIA website uses “cookie” technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site even better. In some of our email to you, we use a “click-through URL.” When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track click-throughs to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

Also, where specific programs associated with our websites require a user ID and password, you have the option of requesting that we save your user ID and password so that you will not have to re-enter that information the next time you access the website. This function is accomplished by the placement of a cookie, or is handled by the web browser technology you are using, such as Firefox, or Windows Internet Explorer. With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. Please be aware, however, that some features and programs of our websites may be unavailable to you if cookies are erased or blocked.

Some uses of cookies in connection with our websites and partner/client websites may be under the control of unaffiliated entities that the Company retains for the management of certain programs and fulfillment of specific visitor/customer requests. The Company requires these entities to confine their use of cookies to the uses permitted by this Policy, but the Company cannot be responsible for third party uses of cookies.


Our Site has security measures in place to help protect against the loss, misuse, and alteration of the Data under our control. ItracMEDIA Inc. implements an advanced security method based on dynamic data and encoded session identifications, and hosts the Site in a secure server environment that uses a firewall and other advanced technology to prevent interference or access from outside intruders. Finally, ItracMEDIA Inc. provides unique user names and passwords that must be entered each time a customer logs on. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use protect your personal information. The Company takes measures to prevent unauthorized intrusion to its websites and the alteration, acquisition or misuse of personal information by unauthorized persons. However, the Company cautions visitors to its websites that no network, including the Internet, is entirely secure.

Correcting & Updating Your Information:

If customers need to update or change registration information they may so by editing the user or organization record. To update a User Profile, please email: call. To update Organization’s data, please email: or call 416-364-9444. To update billing information please email: or call 416-364-9444. To discontinue the Service and to have data returned or removed from our system, email:, call 416-364-9444 or mail a letter to :

itracMEDIA Inc.

attn : Data Management
1928 Gerrard Street East
Toronto Ontario Canada
M4L 2C1

Unsubscribing (Opting-out) of Email Campaigns :

If you have consented to receive promotional materials from itracMEDIA or an itracMEDIA affiliated partner or client we may periodically use your email address to send you notifications related to the Services. If you want to stop receiving promotional materials from itracMEDIA or the affiliated partner or client you can opt-out of a mailing list by clicking the unsubscribe link at the bottom of a promotional email, to have your name immediately blocked form future mailings from this sending company. Alternatively you can email and this request will be addressed.

Promotional materials might include; ewelcome, corporate email promotions, and/or email newsletters form the company who you have registered to request information.

ItracMEDIA unsubscribe policy and block list technology is designed to comply with CAN SPAM and PIPEDA information privacy laws and regulations.

Additional Information:

Questions regarding this statement or the practices of this site should be directed to ItracMEDIA Inc.’s Security Administrator by e-mailing such questions to and/or These email addresses are also available for complaint resolution and technical support.