Covid 19 Best Practice: How Firms 2X Client Engagement
COVID-19 Best Practice : How firms 2X Client Engagement
The COVID-19 crisis has caused tremendous turmoil and stress for Clients, but also for their Advisors who’ve been swamped with requests for more frequent information, updates and advice. Money is in motion, and Advisors know they need to quickly increase the quality & frequency of interactions with their Clients.
Advisors struggling to manage the influx of client requests do not have time for Do-it-Yourself email & social sharing tools, so they have turned to their home office for more support. Clients want to hear from their Advisors and thought leaders within the firm to understand what’s happening, and what should they do. Advisors need Home Office to quickly help them respond to these requests by increasing the volume and relevance of content being created & shared with clients.
ReachStack to the Rescue : Advisors & Home Office
ReachStack customers were prepared when COVID-19 crisis hit in March. These firms already had the ability for Home Office to jump in and help their Advisors scale the frequency & relevancy of communication & content sharing with Clients, delivering immediate business impact & benefit when it was needed most.
One particular customer was very emotional after reviewing the impact their program had delivered in March. They were extremely proud to provide quick & impactful support when their Advisors and firm needed it most.
Example Client communication impact for ReachStack customers (Jan-Mar 2020) :
- Email Interactions between Advisors & Clients up 200%
- Advisor adoption of digital content sharing up 50%
- # of Campaigns sent from Advisors to their clients up 250%
- Email open rates over 65%
- Click through rates over 25%
Results are driving program expansion for Customers
ReachStack has proven its value to Wealth Management firms during this challenging time. Customers are excited about results over last 3 months when they need them most, and are expanding their programs to include wider application with groups across the enterprise, such as wholesalers and insurance.
Neil Kapasi | Business Development